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Brand Research That Provokes Action
Distinctive Brand Asset Research
Distinctive Brand Asset measurement has become cornerstone research for ambitious marketing and insight teams, helping validate some opinions and disprove others. DBA research provides an action plan so rich that it aligns internal discussions, improves marketing effectiveness and unlocks brand growth.
A stress-free process, led by senior experts
Tailored, easily digestible insights
A playbook for asset prioritisation and next steps
Performance benchmarking through our global database
Our Clients
Why Are Distinctive Brand Assets Important?
Stand Up In Comms
Stand Together
Stand Out Physically
standing out has never been more important on-shelf or online
Stand Out Mentally
Why Research Distinctive Brand Assets?
A quantitative assessment of your distinctive assets allows you to understand actual performance, removing any objectivity or bias. It creates a clear roadmap for the next steps in creating a distinctive brand with evidence that inspires action.
Asset Prioritisation
Understand your strongest performing DBAs, informing which to hero in your communications, online and on pack.
By understanding your top-performing assets you are better equipped to make decisions on prioritisation
Watchouts & Threats
Be clear on your watchout assets, including those signalling your competitors and being misattributed.
Identify which assets are inadvertently signalling your competitors or are perceived as generic within the category
Informing A Pack Refresh
Before undertaking any pack update, it is crucial to understand what makes your pack recognisable so you know what needs protection or what could be evolved.
Uplifts of different elements from Pringle, shows which assets are key to their pack to ensure it is easy to find on shelf. These data points help guide any future pack refresh or variant design.
Work In Progress Assets
Understand which assets need more work, adaption and/or creative application.
By testing multiple variants of assets you can better understand what is driving levels of distinctiveness so you are clearer on what to dial up. By testing new assets (e.g. advert styles), you can also gauge potential issues of misattribution.
Asset Gaps & Opportunities
Identify gaps within your current asset suite and highlight white spaces within the category for specific asset types.
DBA research will unpick performance within the category, to help understand potential whitespace territories across asset types.
Benchmarking & Ongoing Tracking
Allows you to benchmark against competitors and track performance over time, as well as indexing performance using our global DBA database
Our DBA database allows you to understand performance at a brand and asset level versus brands in similar categories, along with variance at a market level, or in comparison to brands of similar size.
The DNA Of
Distinctive Brands
Inspire your team and brand, by understanding how to achieve greater levels of distinctiveness with our guide to Distinctive Brand Assets
What Our Clients Say
Resources & Blog
The DNA Of Distinctive Brands – DBA Guide
Inspire your team and brand, by understanding how to achieve greater levels of distinctiveness with our guide to DBAs. …
Beyond Borders: Hawaiian Airlines Soars With Most Distinctive Branding
New study ranks the distinctiveness of Airline branding among U.S. travellers …
Earning The Right To Go Wide With Distinctive Assets
Creatively playing with and stretching your distinctive assets is key to embedding them, but how far can this be pushed? …
