Sheridan Hill
Profile
Sheridan Hill is the Marketing Effectiveness Research Manager at Distinctive BAT. With over a decade of experience in marketing and insights spanning both B2B and B2C disciplines, Sheridan has worked across diverse markets including the Republic of Ireland, the United Kingdom, and New Zealand. A passionate advocate of Distinctive Brand Assets, she is dedicated to helping brands stand out and cut through.
Sheridan combines an analytical mindset with a creative flair, blending advanced insight storytelling with a healthy dose of wordplay and puns—demonstrating that data can be both powerful and easily digestible. Her approach is grounded in a deep understanding of consumer behaviour, with a focus on transforming research into actionable insights that enhance marketing effectiveness.
A graduate of AUT University with a Bachelor of Communication Studies, Sheridan launched her career in New Zealand before embarking on a global marketing journey. Now based in Dublin at Distinctive BAT’s HQ, she continues to infuse projects with energy, creativity, and a passion for making brand research as engaging as it is impactful.
Featured Research
The DNA Of
Distinctive Brands
Inspire your team and brand, by understanding how to achieve greater levels of distinctiveness with our guide to Distinctive Brand Assets
The Latest From Sheridan
Beyond Borders: Hawaiian Airlines Soars With Most Distinctive Branding
New study ranks the distinctiveness of Airline branding among U.S. travellers
Sweet Success: What We Can Learn From DBA’s In The Chocolate Aisle
New study discerns insights from popular chocolate brands
Blue-Sky Thinking: Colour as a Distinctive Brand Asset
Colour can be a Distinctive Brand Asset in and of itself, or more often it plays a supporting role, working to connect brand activity and strengthen the wider asset suite.
Beyond Borders: The World’s Most Distinctive Assets
Study Reveals Top Tourism Distinctive Assets
Distinctive Character Assets With Cut-Through
We take a look at some of the most distinctive character assets.
Distinctive Brand Assets Examples
Here are some of our favourite Distinctive Brand Asset examples.
