Cathal Gillen
Profile
Cathal is Co-Founder and Head of Strategy at Distinctive BAT. His focus is on helping brands achieve greater levels of distinctiveness. With experience spanning client-side roles in marketing and insights, as well as positions in creative and digital agencies, Cathal takes a pragmatic approach to transforming data and insights into actionable strategies.
His global marketing experience includes working with renowned brands such as Hendrick’s Gin, Tullamore D.E.W., and Glenfiddich during his time at William Grant & Sons as Global Marketing Effectiveness Manager. This background equips him with a deep understanding of the internal and external challenges brands face in pursuing distinctiveness across markets. Cathal leverages this expertise in both client engagements and public research, driving meaningful outcomes for the brands he works with.
With 20 years experience in marketing, Cathal feels old, however all this experience adds up in helping his clients succeed. Before his working life, Cathal achieved a BSc in Marketing from TUDublin and is originally from Sligo on the west coast of Ireland.
Featured Research
The DNA Of
Distinctive Brands
Inspire your team and brand, by understanding how to achieve greater levels of distinctiveness with our guide to Distinctive Brand Assets
The Latest From Cathal
The DNA Of Distinctive Brands – DBA Guide
Inspire your team and brand, by understanding how to achieve greater levels of distinctiveness with our guide to DBAs.
Earning The Right To Go Wide With Distinctive Assets
Creatively playing with and stretching your distinctive assets is key to embedding them, but how far can this be pushed?
Key Factors in Distinctive Packaging Design
A distinctive pack is a brand growth multiplier. Get it right and you can drastically improve your chances of success.
Distinctive Advertising Styles & Approaches
A distinctive approach to advertising pays back handsomely. Here are some approaches brands have taken to create a distinctive ad style.
Taglines: Acquaintance Of Distinctiveness, Bedfellow Of Differentiation
Can taglines become strong distinctive assets?
Can Sprite’s Label-Free Trial Prove Successful?
Can Sprite’s Label-Free Trial Prove Successful? We test out their label free pack.
Jingles: The Silent Powerhouses of Advertising?
Could jingles make a comeback? We explore the decline and potential.
Blands – The Debranding Of Brands
A case study and research on recent trends in logo design to see what effects this has and how it affects people’s memories.
Distinctive Brand Assets and Messaging Brand Assets
Distinctive Brand Assets and Messaging Brand Assets, the differences and why it matters.
