Celebrities as Distinctive Brand Assets, a slam dunk?
The pros and cons for leveraging celebrity ambassadors as Distinctive Brand Assets + a look into Dunkin Donuts' approach. …
Distinctive Brand Asset Planning
So you’ve done your distinctive asset research or audit, you understand the equity in your distinctive assets and have clarity on which assets to hero, where the gaps are, and also have sight of the watchouts. The team has also completed a prioritisation job, you …
The DNA Of Distinctive Brands – DBA Guide
Inspire your team and brand, by understanding how to achieve greater levels of distinctiveness with our guide to DBAs. …
From Scratch to Standout: Building DBAs That Work
Most brands don’t have a deeply embedded DBA so what should you do if you find yourself in this position? …
Beyond Borders: Hawaiian Airlines Soars With Most Distinctive Branding
New study ranks the distinctiveness of Airline branding among U.S. travellers …
Earning The Right To Go Wide With Distinctive Assets
Creatively playing with and stretching your distinctive assets is key to embedding them, but how far can this be pushed? …
Key Factors in Distinctive Packaging Design
A distinctive pack is a brand growth multiplier. Get it right and you can drastically improve your chances of success. …
Distinctive Advertising Styles & Approaches
A distinctive approach to advertising pays back handsomely. Here are some approaches brands have taken to create a distinctive ad style. …
Sweet Success: What We Can Learn From DBA’s In The Chocolate Aisle
New study discerns insights from popular chocolate brands …
Blue-Sky Thinking: Colour as a Distinctive Brand Asset
Colour can be a Distinctive Brand Asset in and of itself, or more often it plays a supporting role, working to connect brand activity and strengthen the wider asset suite. …
