Could jingles make a comeback? We explore the decline and potential. …

We take a look at some of the most distinctive character assets. …

A case study and research on recent trends in logo design to see what effects this has and how it affects people’s memories. …

Distinctive Brand Assets and Messaging Brand Assets, the differences and why it matters. …

Where did they come from and how they did they evolve into the distinctive brand assets we know today? …

Here are some of the best Distinctive Brand Asset case studies. …

What sort of brand equity did Twitter just consign to the rubbish heap? …

Improving advertising effectiveness using Distinctive Brand Assets …

CosMc’s, a branding stretch too far or an intentional distancing? …

Owning a colour while difficult is not impossible. We look at how the franchise Barbie owns pink. …