Owning A Colour, Difficult But Possible
Owning a colour while difficult is not impossible. We look at how the franchise Barbie owns pink. …
Using Celebrities Or Influencers To Improve Distinctiveness Levels
Our tips in using influencers to improve your distinctiveness levels. …
Connecting the Long & Short with Distinctive Brand Assets
Connecting disparate marketing activity using Distinctive Brand Assets. …
The 6 Most Common Distinctive Brand Asset Research Mistakes
Here are six of the most common mistakes in Distinctive Brand Asset research. …
Distinctive Brand Assets Examples
Here are some of our favourite Distinctive Brand Asset examples. …
Kia And The Fundamental Role Of Your Logo
Kia or KN? We look at the legibility issues of the new Kia logo, and the fundamental role of a logo. …
Who Is The Most Distinctive Christmas Character In U.K. Retail?
We were intrigued to understand how Christmas characters were performing from a distinctiveness perspective …
Great Logo Designs: Decoding Iconic Logos
What makes one logo great and another one…forgettable? …
Distinctive Brand Asset Grid
The Distinctive Brand Asset Grid is one of the main visual aids used in Distinctive Asset research. …
The Distinctive Serve – A Brand Growth Multiplier
While alcohol brands have pulled different levers over the years to be top of mind for the bar call, one lever which has proven to work time and time again is the distinctive serve. …
