Category Entry Point Research
Category Entry Point Research
Category Entry Points (or CEPs) are the reasons, motivations, triggers and occasions when someone considers buying a product in your category. Via our sister offering Salience+, you can unlock the moments that matter through Category Entry Point Research. Contact us below or find out more at www.categoryentrypoints.com.
![Salience-6-W's-[Recovered]](https://www.distinctivebat.com/wp-content/uploads/2024/03/Salience-6-Ws-Recovered.jpg)
Improve Brand Salience
By identifying your priority Category Entry Points and attaching your brand to them, you can enhance mental availability. This ensures that your brand comes to mind at key purchase decisions and occasions, increasing the likelihood of purchase.
Category Entry Points In Application
A deeper understanding of CEPs through Category Entry Point Research can provide actionable insight to improve your brand strategy & marketing activity.
Find out more about Category Entry Point research
Category Entry Points are the cornerstones of mental availability. Learn how you can use them to better inform your strategy, and better inform your measurement plan.
Contact us via the below form or email us at hello@DistinctiveBAT.com to learn more.
Category Entry Points are the cornerstones of mental availability. Learn how you can use them to better inform your strategy, and better inform your measurement plan.
Contact us via the below form or email us at
hello@DistinctiveBAT.com to learn more. Alternatively, find out more at www.categoryentrypoints.com.
Led by senior experts
Actionable insight
Custom to your category
Our Clients
