Distinctive Brand Asset Tracking

Distinctive assets are integral to building brand equity. Keeping a watchful eye on the performance of these assets ensures a well-rounded view of overall brand performance, and establishes Distinctive Brand Assets (DBAs) as a top priority for all stakeholders.

We offer a variety of Distinctive Asset Tracking solutions, working with our clients to ensure the right cadence of measurement based on brand & category requirements.

There are many pitfalls to the tracking of distinctive assets, a common example being the inclusion as part of a Brand Health Tracker. Brand names are introduced early as part of sample recruitment or awareness questions, which primes respondents and biases the results. Read more about common DBA tracking mistakes here.