Packaging Research
Packaging Research
A distinctive pack is a brand growth multiplier. Get it right and you can drastically improve your chances of success. We help brands understand what is distinctive about their packaging to help inform any pack update or refresh so you know what you need to protect, evolve or depriortise.
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What Can You Learn From Packaging Research?
- Elevate – A pack update should not be approached blindly. It’s critical to understand the elements of your that pack aid distinctiveness; Is colour the key? Does your pack have an ownable shape? Is there a specific on-pack element or combination of elements doing the heavy lifting? By knowing these you can elevate them on the pack.
- Deprioritise – By understanding which assets drive distinctiveness, you can make better-informed decisions on what can be dialled back to allow other elements room to breathe. This can help you avoid making costly mistakes by removing or dialling back what makes your brand you in the first place.
- Unify – Having absolute clarity on what distinctive assets are consistently used across each SKU, ensures a common design system for new innovations or formats. With a range unifier, you have a much better chance of them being embedded.
- Circumvent – Circumventing the category packaging norms is a tried and tested approach that has been the success behind many brands. Through packaging DBA research you can understand what are the generic category codes you may need to stay from, or play with, to create a distinctive pack.
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Distinctive Asset Measurement: Brand Research That Provokes Action
Used by some of the world’s most distinctive & leading brands
