A quantitative assessment of your distinctive assets and logo allows you to understand actual performance removing any objectivity or bias. This research will help unpick your best performing brand assets i.e. which assets you should be doubling down on, including those that are part of your logo. It will also highlight any watchout assets that are being misattributed to competitors. It uncovers which assets may need more work, adaption and/or creative application and finally, it will allow you benchmark and track performance over time. Our research also allows for bespoke topics based on any questions you may have about a current or new logo.

Understand your strongest performing DBAs, informing which to hero in your logo, communications and on pack

Understand your watchout assets including which are signalling your competitors and being misattributed

Understand which assets may need more work, adaption and/or creative application

Allows you benchmark against competitors and track performance over time

Whether just interested in learning more about logo research and Distinctive Brand Asset measurement or looking for a proposal, we’ll respond with more information within 4 business hours.