Resources
Resources & Blog
Celebrities as Distinctive Brand Assets, a slam dunk?
The pros and cons for leveraging celebrity ambassadors as Distinctive Brand Assets + a look into Dunkin Donuts' approach. …
Distinctive Brand Asset Planning
So you’ve done your distinctive asset research or audit, you understand the equity in your distinctive assets and have clarity on which …
The DNA Of Distinctive Brands – DBA Guide
Inspire your team and brand, by understanding how to achieve greater levels of distinctiveness with our guide to DBAs. …
From Scratch to Standout: Building DBAs That Work
Most brands don’t have a deeply embedded DBA so what should you do if you find yourself in this position? …
Beyond Borders: Hawaiian Airlines Soars With Most Distinctive Branding
New study ranks the distinctiveness of Airline branding among U.S. travellers …
Earning The Right To Go Wide With Distinctive Assets
Creatively playing with and stretching your distinctive assets is key to embedding them, but how far can this be pushed? …
Key Factors in Distinctive Packaging Design
A distinctive pack is a brand growth multiplier. Get it right and you can drastically improve your chances of success. …
Distinctive Advertising Styles & Approaches
A distinctive approach to advertising pays back handsomely. Here are some approaches brands have taken to create a distinctive ad style. …
Sweet Success: What We Can Learn From DBA’s In The Chocolate Aisle
New study discerns insights from popular chocolate brands …
