Resources
Resources & Blog
Blue-Sky Thinking: Colour as a Distinctive Brand Asset
Colour can be a Distinctive Brand Asset in and of itself, or more often it plays a supporting role, working to connect …
Beyond Borders: The World’s Most Distinctive Assets
Study Reveals Top Tourism Distinctive Assets …
Taglines: Acquaintance Of Distinctiveness, Bedfellow Of Differentiation
Can taglines become strong distinctive assets? …
Can Sprite’s Label-Free Trial Prove Successful?
Can Sprite's Label-Free Trial Prove Successful? We test out their label free pack. …
Jingles: The Silent Powerhouses of Advertising?
Could jingles make a comeback? We explore the decline and potential. …
Distinctive Character Assets With Cut-Through
We take a look at some of the most distinctive character assets. …
Blands – The Debranding Of Brands
A case study and research on recent trends in logo design to see what effects this has and how it affects people’s …
Distinctive Brand Assets and Messaging Brand Assets
Distinctive Brand Assets and Messaging Brand Assets, the differences and why it matters. …
The History of Some Iconic Brand Assets
Where did they come from and how they did they evolve into the distinctive brand assets we know today? …
