Resources & Blog

Kia or KN? We look at the legibility issues of the new Kia logo, and the fundamental role of a logo. …

We were intrigued to understand how Christmas characters were performing from a distinctiveness perspective …

What makes one logo great and another one…forgettable? …

The Distinctive Brand Asset Grid is one of the main visual aids used in Distinctive Asset research. …

While alcohol brands have pulled different levers over the years to be top of mind for the bar call, one lever which …

Taking many forms and applications, we have summarised here just some types of market research available. …

Distinctive Brand Asset case study looking at the U.K. food delivery category. …

Looking for inspiration on how other brands have activated their brand codes or equities in advertising and communications? …

Distinctive packaging can make or break the success of a brand, here are some best in class examples. …